Choosing Sparrow allow you to mitigate the risk of your loyalty program and ease up internal resources through delegating time-consuming processes.
The scope of services provided by Sparrow under the Program Management scope includes:
managing the loyalty program workload and ease the manpower cost in the program.
support your program organization to selection and management of marketing services providers, partners and subcontractors
managing all administrative tasks within the Sparrow Loyalty Management system including execution of loyalty campaigns, updating accrual rules)
generating periodic reports on the performance of the program
conducting anti-fraud monitory and prevention
Services
Initial Program Rules Configuration
- defining loyalty promotion rules that specify the number of points to be given to program members
- defining member segments/target groups
- setting up rewards including vouchers, products, services, points conversions to other programs and instant redemption
- configuring elite tier rules that specify qualifying conditions and points accrual bonuses
- determining points expiration rules as well as points transferring conditions
- configuration of program web portal
Program Configuration Updates
- setting up new points issuance rules
- testing developed rules and the modification of existing ones
- setting up new catalog items based on received product lists and administration of any changes and updates
- modification of the parameters of existing tier structures or creating new tier types
- system user management, setup of roles and profiles
- administration/modification of dynamic (marketing messages, graphics) and static content (general information, FAQs, T&Cs) within the program web portal
Partner & Subcontractor Management
- integration of new partners into the program
- reporting of settlements between partners
- handling relationships with strategic partners
- selection of potential service providers
- establishing partnerships with subcontractors
Reporting & Program Performance Monitoring
- program KPI monitoring
- creation of report template layouts and contents
- generation of ad-hoc reports from data available in the system
- data visualization and management of delivery reports
- monitoring of service level agreements (SLAs)
Digital Marketing Support
- coordinating creative service providers (agencies from local markets or a main agency)
- campaign Management System ongoing configuration – planning, configuring and executing omnichannel marketing campaigns
- campaign communication quality testing (A/B tests, control groups, technical tests)
- on-going monitoring of campaign performance
- providing periodic reports with recommendations, advisory service consisting of analyzing customer behavior when targeted via different channels, e.g. email open rates, response rates, social media click-through rate etc.
Initial Program Rules Configuration
- defining loyalty promotion rules that specify the number of points to be given to program members
- defining member segments/target groups
- setting up rewards including vouchers, products, services, points conversions to other programs and instant redemption
- configuring elite tier rules that specify qualifying conditions and points accrual bonuses
- determining points expiration rules as well as points transferring conditions
- configuration of program web portal
Program Configuration Updates
- setting up new points issuance rules
- testing developed rules and the modification of existing ones
- setting up new catalog items based on received product lists and administration of any changes and updates
- modification of the parameters of existing tier structures or creating new tier types
- system user management, setup of roles and profiles
- administration/modification of dynamic (marketing messages, graphics) and static content (general information, FAQs, T&Cs) within the program web portal
Partner & Subcontractor Management
- integration of new partners into the program
- reporting of settlements between partners
- handling relationships with strategic partners
- selection of potential service providers
- establishing partnerships with subcontractors
Reporting & Program Performance Monitoring
- program KPI monitoring
- creation of report template layouts and contents
- generation of ad-hoc reports from data available in the system
- data visualization and management of delivery reports
- monitoring of service level agreements (SLAs)
Digital Marketing Support
- coordinating creative service providers (agencies from local markets or a main agency)
- campaign Management System ongoing configuration – planning, configuring and executing omnichannel marketing campaigns
- campaign communication quality testing (A/B tests, control groups, technical tests)
- on-going monitoring of campaign performance
- providing periodic reports with recommendations, advisory service consisting of analyzing customer behavior when targeted via different channels, e.g. email open rates, response rates, social media click-through rate etc.
Benefits
Sparrow Program Management services enables you to:
