Our marketing software offers you to build event-trigger, time-based, campaigns with recurring interactions using an intuitive graphic-based tool. With its use, you can easily prepare your campaigns to be run over many different channels.

Apart from automate the campaign management process, it identifies patterns in customers’ behavior to help you create personalized, highly-engaging customer experiences. The process involves determining which channels will be used to run a given campaign, as well as its timing and sequencing.

Our Campaign Management is equipped with custom workflow mechanisms that automate your internal campaign processes that enable you to time- and cost-effectively design the flow of your marketing operations. Plus, our workflow-oriented templates allow you to create sets of defined tasks that will be automatically assigned to your campaigns without having to design them from scratch ever again.

You can quickly assign users to their roles and tasks, as well as built-in comments, attachments and automatic reminders for tasks that can streamline the collaboration in your marketing team.

We provide an advanced & precise customer segmentation wizard to use every piece of information available in a customer profile. You can use it to target your clients according to their demographics, channel preferences, previous shopping transactions, as well as their campaign history.

Communicate with your audience directly using e-mail or text messages or personalized mobile notifications. With our drag-and-drop creator, you will be able to use many of our templates to create engaging content for your customers.

Send individual, cyclical, or triggered messages designed to meet your clients’ preferences. Combine different channels as part of your campaign and schedule the publication of your messages to engage more clients with your offers.

Set up rules and contact strategies to control the number of messages by channel and segments in order to avoid marketing fatigue.

With Sparrow Campaign Management, you will be in full control of your campaign budget. Assign marketing costs to a single campaign or sponsors, plus, quickly compare the estimated and the actual costs of your marketing operations.

The solution provide you with an easy-to-use interface where you can calculate your communication costs, split your expenses among the cost centers and campaign stages, as well as quickly and responsibly decide whether your budget matches your campaign costs. 

Track the Progress Of Your Campaigns – our customizable dashboard that provide you with all necessary information regarding your promotional operations. The marketing platform enables real-time tracking of key metrics regarding communication (click-throughs, opens, bounces, unsubscribes, etc.).

Report & Analyze Campaign Results – provides you with many report templates that you can use to deliver information about your campaigns’ results. The reports are available in various formats and standards, for example, PDF, XLS, XLSX, and CSV.